Heureka!

How to Build a Scale-Up from a Start-Up

For true leaders.
For founders and CEOs of start-ups.
For every employee who wants to make a change.

Tomáš Braverman shares his fascinating journey as the leader of the Czech price comparison site, Heureka. A journey that lasted ten years, during which he took part in Heureka's unique transformation from a local price comparison tool to an international platform operating in nine European countries. The author shares the experiences (and juicy details) gained while leading a fast-growing company, emphasising the importance of data-driven strategic planning, effective management, and rapid adaptation in the ever-changing e-commerce environment.

Through authentic stories and proven methods, the book provides useful advice not only for those aspiring to a successful transformation from the start-up phase to a sustainable scale-up, but also offers much-needed inspiration and motivation for anyone wanting to successfully manage the growth of their business, project, team…

A detailed analysis of the key stages of Heureka's growth reveals the difficult tasks and sudden crises he had to face as a leader – from building new teams and behind-the-scenes intrigue to international expansion. Braverman stresses how crucial it was to build robust processes and introduce a culture of feedback within the company. In individual chapters, he also focuses on the importance of long-term vision and flexibility, where Tomáš learned from his own mistakes and turned them into valuable lessons.