Rowenta started in 1909 and was founded by the industrialist Robert Weintraud. From it's beginning, the brand has focused on creating sophisticated, innovative designs in high-quality. The brand was the first to create a temperature controlled iron in 1949, and has won the Red Dot award for product design. Today, it's an important player in the market for home cleaning, personal care devices, and a proud partner of the Elite Model Look. Rowenta's offering includes vacuum cleaners, air modifiers and personal care products. Since 1988, the brand belongs to the international Groupe SEB consortium.