50" Sony Bravia 3 II (K50XR35M2PB. CEI)
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50" Sony Bravia 3 II (K50XR35M2PB. CEI)
Sony BRAVIA 3 II
Vivid and immersive picture
The Sony BRAVIA 3 II TV is made for entertainment of the highest quality. A Mini LED panel with 4K resolution, a modern XR processor, and XR Triluminos Pro and Motionflow XR technologies deliver a vibrant picture full of colour and detail. Thanks to the 100/120Hz refresh rate, the TV ensures precise display even in fast-paced action scenes. The high-quality 20W X-Balanced Speakers and Dolby Atmos / DTS:X technology will fill your room with great sound. The Google TV operating system uses artificial intelligence to learn your preferences and offer you suitable content. A world of films awaits you on the SONY PICTURES CORE platform—you'll get instant access to 5 titles and 12 months of unlimited streaming. The One Slate design combines the screen and frame into a single unit, giving the Sony TV an elegant look.
50" / Mini LED
screen size / Display Technology
4K Ultra HD / 100/120Hz
Resolution / Frequency
Google TV
Operating System
20W
Sound Output
300×300
VESAKey Features of the 50" Sony BRAVIA 3 II TV (K50XR35M2PB.CEI)
- XR Triluminos Pro ensures over a billion subtle differences in saturation, hue, and shade
- Google TV platform with voice control
- Live Colour display takes care of vivid colours
- XR processor and Motionflow XR for precise image processing
- Powerful speakers supporting Dolby Atmos / DTS:X sound
- Immersive surround sound
- Built-in Google Cast allows sharing content from a smartphone, tablet, or computer directly to the big screen
Crystal-Clear 4K Resolution
The BRAVIA 3 II Smart TV is powered by the XR processor, which brings films and series to life with rich colours and brilliant brightness. It also ensures smooth motion. XR Triluminos Pro reproduces over a billion subtle differences in saturation, hue, and shade. The processor uses AI-driven scene recognition to analyse and enhance every detail on the screen, optimising each frame for realistic colours, contrast, and clarity. If you love older films, rediscover classic details as XR Clear Image uses artificial intelligence to intelligently upscale the resolution to near-4K quality. The processing is adjusted based on the original content, allowing natural textures to stand out, while dynamic frame analysis and zone division minimise unwanted noise. If you love sports and action, our 100Hz panel with Motionflow XR technology increases the number of frames displayed every second for smoother high-speed motion while expertly reducing unwanted blur.
Powerful, Room-Filling Surround Sound
The Smart TV is equipped with 20W speakers supporting Dolby Atmos and DTS:X technologies. Dolby Atmos and DTS:X are cinema-inspired sound technologies, so thanks to the cinematic effect, the sound expands beyond the screen, gaining greater depth and detail. All sound from the Sony BRAVIA 3 II TV is clear, precise, and spatial. The unique Clear Phase technology works in real-time, adjusting the timing of sounds at different frequencies to balance their volume and create a harmonious acoustic performance. The BRAVIA 3 II can be connected via Bluetooth to compatible Sony headphones, so you can control playback—pause, skip a track, or adjust the volume—directly, without having to reach for the remote.
Great Sound with the BRAVIA Theatre Soundbar
Connect a BRAVIA Theatre soundbar to your Sony BRAVIA 3 II TV and enjoy great, bold sound that fills every corner of your room with powerful Dolby Atmos and DTS:X sound. To add even more depth and power, connect a subwoofer and rear speakers for stronger bass, higher impact, and a wider spatial field. The BRAVIA Theatre transforms everything you watch into a bigger, more cinematic experience.
The Sony BRAVIA 3 II has a Slim and Elegant Design
The slim and elegant BRAVIA 3 II TV is designed for entertainment that naturally fits into your space. The Flush Surface design combines form and function in a clean, modern finish that doesn't distract from your viewing. The frame is almost invisible, so you can fully focus on the picture, not its edges. The simple, T-shaped Slim Blade stand harmoniously blends with your interior and complements the overall look of the TV.
Endless Entertainment with Google TV
Sony's Google TV offers smarter search, personalised recommendations, and the entertainment you love. Browse over 400,000 films and TV series episodes across your favourite streaming services, neatly organised by topics and genres based on what interests you, along with more than 10,000 apps and games. The remote also has dedicated buttons for your favourite apps, so you can access content instantly. You can control the Sony BRAVIA 3 II TV with your voice—just say "Hey Google" to search for films, play music, or get answers to your questions. Thanks to built-in Google Cast and Apple AirPlay 2 support, you can easily share content from your smartphone, tablet, or laptop directly to the big screen. You can control the Sony TV with the remote or through the BRAVIA Connect app. In the mobile app, you can adjust the volume, fine-tune settings, or check the configuration without having to navigate menus directly on the TV screen.
Discover an Unbeatable Gaming Experience on the BRAVIA 3 II
Let the Sony BRAVIA 3 II TV draw you into the action with impressive graphics and dynamic sound effects, and if you want even more, connect the TV to a PlayStation 5 to unlock additional gaming features. For PlayStation 5 users, the Auto HDR Tone Mapping feature is available, which automatically optimises HDR during the initial PS5 setup, so even in the darkest scenes and brightest lights, subtle details and realistic colours will stand out. The Auto Genre Picture Mode automatically switches the Sony BRAVIA 3 II TV to Game Mode, minimising lag and maximising responsiveness. With the PS Remote Play app, you can also play your favourite PS5 and PS4 games over the internet without needing to move the console or cables. The Game Menu brings all important gaming features into one place, where you can quickly check the status, fine-tune settings, use assistive functions, and more. The Sony BRAVIA 3 II supports a high 120fps refresh rate at 4K resolution and features functions such asVariable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and HDMI 2.1. Dolby Vision is also supported for gaming, providing a whole new level of depth and realism. This is how your gaming world should be, full of vibrant colours, realistic contrast in light and dark, and intense brightness.
Discover a World of Films with the Sony BRAVIA 3 II TV
With your BRAVIA TV, you get films through the SONY PICTURES CORE service. Thanks to Pure Stream technology, you can stream HDR films with a data rate of up to 80 Mbps, which brings a significantly higher level of detail, colour, and contrast than standard streaming services with a 15–25 Mbps rate. The extensive library of IMAX Enhanced titles offers exceptional picture and sound clarity that pulls you right into the action. Included with the Sony BRAVIA 3 II are 5 films and 12 months of unlimited streaming, which you can activate directly in the app.
An Approach with the Planet in Mind
On the Sony BRAVIA 3 II TV, you can monitor your energy consumption and optimise its use with the Eco Dashboard 2 app, which brings together all your power consumption settings into one clear and easy-to-use interface. The remote control for the Smart TV is made from plastic materials. The packaging is smaller and lighter, which contributes to reducing CO₂ emissions. Accessibility features include TalkBack, text magnification, colour inversion, tactile dots on the back of the TV, and other elements that make it easier to operate.
Specifications
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Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
Specifications can be changed without notice. Images are for illustrative purposes only.
