Try our cookies Alza.cz a. s., Company identification number 27082440, uses cookies to ensure the functionality of the website and with your consent also to personalisage the content of our website. By clicking on the “I understand“ button, you agree to the use of cookies and the transfer of data regarding the behavior on the website for displaying targeted advertising on social networks and advertising networks on other websites.

We use 8 categories of cookies on our website:

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These are strictly necessary for the functioning of the website and the features you choose to use. Without them, our website would not work; you wouldn't be able to log in to your user account, for example.
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These cookies allow us to remember your basic choices and improve the user experience. These include remembering your preferred language or allowing you to stay logged in permanently.
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Content personalisation
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Thanks to these cookies, we and our partners can offer you relevant products and services based on your purchases, your shopping behaviour and your preferences.
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By giving your consent to the processing of cookies, functionality and analytical cookies will be installed on the device you use to browse the website (click on the "I understand" button for both categories, or you can select only one of the categories by clicking on the "Settings" button). We always install technical cookies on your device, even without your explicit consent, because without them our website would simply not work.

You can revoke your consent to the processing of cookies. In connection with our company's cookie processing, you also have the following rights: the right to access cookies, delete, modify, supplement and correct them, restrict processing and the right to lodge a complaint with the Office for Personal Data Protection. Read more about your rights.

For even more detailed information about how we process cookies, please see our Personal Data Protection Policy.

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White Balance

White balance is a feature that changes the colour balance in your pictures, making it cooler or warmer depending on the light in which you are shooting. You can choose from many modes depending on the light conditions, including Cloudy, Shade, Fluorescent, or Automatic.

If you don't want to rely on automatic white balance settings, you can adjust the white balance according to the surrounding conditions. For example, if you are shooting in a sunny spot, set the white balance to "Sunny".