Reviews 77" Samsung QE77S90H
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User Reviews
Jan, Praha
Rated 02/11/2026, variant 77" Samsung QE77S90H
Verified purchase
I am upgrading from a standard 65" LCD to a 77" OLED and the difference is huge. The blacks are perfect, and you can watch the screen even from an angle without the picture changing or turning grey like on a standard LCD. When playing games, I love the smoothness of the picture – even without game mode turned on, there are no ghosting or blurry scenes.
By default, the picture is way over the top, with brightness and contrast at maximum, and unrealistic colours – it's just too much.
I quite struggled when adjusting the picture to get a natural look. It felt like the picture had its own settings in every type of application. For example, the Xbox menu has one set of picture settings, and when a game starts, it switches to a different setup. But I eventually worked my way through it and now I'm happy. I turned off all the automatic "AI" picture settings.
The central stand is stable, but very long, so my soundbar doesn't fit on the TV stand. That's also why I'm considering getting rid of the soundbar, as the TV sounds good on its own and is plenty good enough for flat living.
Handling is a bit of an issue; I can't imagine moving the TV anywhere without breaking it. Even unpacking it from the box comes with its own multi-step instructions.
Truly black colour, not grey
Nice colours
Perfectly adequate sound for me
The picture doesn't distort even when viewing from an angle
Smooth image
Thin
Matte screen with no glare
Ads in the system
OLED degrades over time (general issue)
Complicated settings
Heavy
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David, Praha 9
Rated 02/11/2026, variant 77" Samsung QE77S90H
Verified purchase
The TV offers a really impressive picture with perfect blacks, high contrast and beautiful colour reproduction. A big advantage is also the matte screen, which reduces glare when watching during the day. Thanks to the 77" screen size, watching films and series is a real experience. The picture is smooth, and the support for up to 165Hz as well as wide connectivity with four HDMI 2.1 ports is pleasing. I also appreciate the elegant design with thin bezels and a very slim build. I have minor reservations about the Tizen interface, which features ads and recommended content, and the lack of support for Dolby Vision. Additionally, some of the more advanced settings could be more accessible. Overall, it is a very well-made television, whose main strength is above all its top-tier picture.
perfect black, high contrast and no backlight bleeding
high refresh rate of up to 165Hz, also suitable for gaming
the picture quality is maintained even when viewed from the side
thin bezels and a very slim design
four HDMI 2.1 inputs for connecting consoles and other devices
supports HDR10 and HDR10+, not Dolby Vision
some options require multiple steps in the menu
the interface contains ads and recommended content
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David, Praha
Rated 02/11/2026, variant 77" Samsung QE77S90H
Verified purchase
I have the TV near a window and thanks to the matte display, I can see all the colours perfectly even during the day. Also, compared to my 3-year-old Samsung OLED TV, switching within the interface is finally virtually instant. That was something that really annoyed me on the older models. I also made use of the delivery and installation service. The service was OK, but I underestimated the situation here. Unfortunately, my bracket (which previously held a 65" TV) and is rated for a maximum of 77 inches and a 40kg load capacity, couldn't handle it and the TV was tilting under the weight. So I recommend going for a bracket with at least a 50kg load capacity. Currently, I have it on the feet, and the good thing here is that you don't have to put on that silver "cover" and can just have those thin black feet instead. I'm quite happy with it like this.
Matte display
AI speed
Symphony works brilliantly with my 5.1 setup
TV weight. A bracket with a max weight of 40kg didn't hold it.
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Pavel, Český Těšín 1
Rated 02/11/2026, variant 77" Samsung QE77S90H
Verified purchase
Upgrading to this 77-inch OLED TV from Samsung has exceeded expectations. The picture is absolutely fantastic – black is truly black, the contrast is perfect, and the colours are vibrant even in daylight. One thing to watch out for is the design: the panel is mega thin, literally just a few millimetres, so on the wall it looks fragile. The Tizen system runs smoothly without any lag, and for console or PC gaming, it is top-tier thanks to the low input lag. For me, it is definitely a great choice.
Top-tier OLED (QD-OLED) picture, perfect blacks and rich colours
The TV is mega thin and looks luxurious on the wall
Fast Tizen system and a great gaming mode (high refresh rate)
The huge 77" screen brings a cinema-like experience
Due to its extremely slim profile, it requires more careful handling during installation
The sound is decent, but for a full movie experience, I recommend a soundbar
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Peter, Bašť
Rated 01/11/2026, variant 77" Samsung QE77S90H
Verified purchase
This TV is an absolute showstopper in terms of picture quality – the colours are vibrant, blacks are pitch-black, and the contrast looks brilliant. But for me, the best thing about the whole TV is the matte screen. We have a fairly bright living room and you can finally watch films normally even during the day, without the windows reflecting in the screen. The picture is beautifully smooth, which is great especially for gaming, and you quickly get used to the simple remote control.
top-notch picture, great contrast and perfect blacks
Matte screen, which finally doesn't reflect anything, even during the day
Fast system that doesn't lag
Beautifully smooth picture for gaming
Small and handy remote that you quickly get used to
The power cable is on the opposite side to the HDMI and other ports, so plugging it in and routing the cables is a bit of a pain
The more advanced settings are quite hidden in the menu and you have to click your way through to them
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Lukáš, Hostivice
Rated 01/11/2026, variant 77" Samsung QE77S90H
Verified purchase
I upgraded from a standard LED panel to an OLED and I must say that I wouldn't buy anything else now - mainly because of the contrast (black is truly black). The size is perfect, absolutely ideal for gaming. I can highly recommend it.
OLED panel - perfect contrast
Brightness
Sound
Fast operating system
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Michaela, Bukovany u Sokolova
Rated 31/10/2026, variant 77" Samsung QE77S90H
Verified purchase
We switched from QLED and it's something else entirely! A different league. The black is unbelievable, and the matte screen finish is excellent against reflections. On top of that, with the cashback, the price was so tempting that we just had to buy it. Paired with the HW-Q930 soundbar, the sound is incredible.
image quality
colours, brightness
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Petr, Brno
Rated 31/10/2026, variant 77" Samsung QE77S90H
Verified purchase
We wanted a new TV for our house to replace an old 45" LG and we wanted to create a proper cinema experience, so now there really won't be any need to go to the cinema at all; combined with the HW-Q990H soundbar, it's a truly spectacular experience.
Huge screen size (I upgraded from 45" and it is a massive difference)
Connects SmartThings with the smart home and replaces the HUB
Superb black levels and overall picture quality
Matte screen – really helps a lot against light reflection
Very heavy, so we will have to reinforce the plasterboard wall.
it doesn't support Dolby Vision, but I expected that
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Company
Rated 31/10/2026, variant 77" Samsung QE77S90H
Verified purchase
The picture is really great, especially the blacks and the colours overall. At 77 inches, it's practically a home cinema. The matte screen is great during the day – reflections aren't as distracting (if you have a sunny flat). Just a shame about the missing Dolby Vision, I would have expected that from a TV in this category. Otherwise, overall satisfaction.
beautiful picture and black colour (Oled)
a proper screen size for movies and games
high refresh rate if you play games
the matte screen really reduces glare
does not support Dolby Vision
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Branislav Vavrus, Nebovidy
Rated 31/10/2026, variant 77" Samsung QE77S90H
Verified purchase
I've created my own home cinema with this TV. The QD-OLED panel is in a league of its own: the colours are beautifully rich yet natural, and the black is truly black, not dark grey like on standard TVs. In the dark of the evening, the picture makes it feel as though the scene is floating in space; every detail in the shadows is visible and bright flashes in HDR have amazing dynamics. On the 77" screen, I can fully enjoy a film from the comfort of my sofa, without adverts or the rustle of popcorn behind me. Honestly, I don't feel the need to go to the cinema anymore. In my opinion, anyone considering a large OLED for films and series can't go wrong with this TV.
Black is truly black. In the evening dim light when watching movies, the picture looks incredibly three-dimensional, with no grey bars or glowing halos around subtitles.
The QD-OLED panel has very vivid colours and HDR scenes have real punch without the picture looking oversaturated.
The matte screen reduces reflections from both lamps and windows, so you can watch it even during the day.
PS5 in 4K and 120Hz runs smoothly and the response is instant.
The Tizen system is fast, both the menu and apps load instantly.
Q-Symphony - the TV works beautifully with the Samsung soundbar, I can control everything with just one remote. The sound is then almost perfect.
77" is the perfect size, we sit at a distance of 4m and the picture beautifully fills the field of vision.
It lacks Dolby Vision, only supporting HDR10+. When streaming, this is barely noticeable thanks to HDR10+, but with films from your own library, it's more apparent.
Ads in the Tizen system
Out of the box, the picture isn't set up perfectly. You need to go through the colour, picture mode, and brightness settings at the start to get the most out of the TV. I recommend Filmmaker mode and turning off any unnecessary picture "enhancements".
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