Since 1994
- Nearly 31 years ago, an 18-year-old entrepreneur established Alza as a small online shop for computer and electronics goods.
- Building on early successes and an ongoing commitment to customer satisfaction, the company now operates over 60+ brick-and-mortar stores and 2,500 pickup points (known as AlzaBoxes) across five countries, generating approximately €1.9 billion in revenue in 2023.
- In recent years, Alza has expanded into Germany and Austria, where it ranks among the fastest-growing e-commerce platforms for consumer electronics.
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Alza Hall: The benchmark for modern workspaces
Alza recognises the importance of a welcoming work environment for its employees. The bright, modern offices in Prague are equipped with the latest technology and contemporary design, enhancing both productivity and employee satisfaction. The headquarters feature a private cafeteria, refreshment areas, dozens of meeting rooms, relaxation zones, and sports facilities including a full fitness center.
Alza Showroom: 2,500 m² of shopping fun
Alza currently operates more than 60 stores, with the largest being our flagship showroom in Prague 7, where we showcase the latest in electronics and tech innovation. Spanning 2,500 square meters, the showroom offers customers the chance to view and test a wide range of products in person. It also serves as a pickup point for app orders and houses unique areas such as the AlzaWall, Game Zone, Alza Café, Smart Home, Dermocenter, Future Office, and LEGO® Shop.
A warehouse of the future
In 2022, Alza built a new, state-of-the-art logistics center in the Czech Republic, covering approximately 8,000 m². The facility features cutting-edge robotics, including the AutoStore system powered by over 400 robots. This €43 million investment significantly speeds up order fulfillment, ensuring faster deliveries for customers. A 2.5 km-long conveyor system handles the transport of goods between stations. The entire project is one of the largest AutoStore installations in Europe.
Our dedicated call center for customer satisfaction
Alza’s in-house call center plays a vital role in building customer trust. Trained representatives handle inquiries efficiently and proactively monitor customer feedback to identify and prevent potential issues. The customer service team is committed to delivering prompt, high-quality support, solving problems, and ensuring overall satisfaction with Alza’s products and services. Customers can conveniently contact the call center in their native language—by phone or via other modern communication channels.
What makes us a market leader?
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30-day free return policy
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Over 14 million satisfied customers across Europe
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More than 70,000 products in stock
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Customer support available 7 days a week
Flexible delivery options
Customer Focus – Alza Vision 2030
Our vision is to create the best possible service for our customers. We aim to meet not only their current needs but also their future desires—sometimes before they even realise them. Our goal is to set new, higher expectations because that’s the only way to earn and keep our customers’ loyalty while staying ahead of the competition.
We achieve this through groundbreaking innovations (lightning-fast delivery, AlzaBoxes, Marketplace, etc.) as well as daily hard work that enhances the customer experience—where our customers’ smiles are the ultimate reward. And when things go wrong? We see it as an opportunity to apologise, fix the issue, and make up for any disappointment. Because only then can we truly prove how much our customers’ satisfaction means to us.